Awake energy drink
Identity Design
Packaging design
Brand & Packaging design for Groovy’s Awake energy drink
Client: Enhaz Beverages Private Limited
A single sip to awake all senses
Awake is an all new energy drink that's ready to disrupt the Indian market. The brand story comes down to this: a single sip to awaken all senses. The brand identity reflects this ambition with its energetic typography and visual language. The simplicity of the packaging creates the perfect platform for the colours of this strong identity to shine on.
